Hotel marketing teams know that video is one of the most vital forms of Internet marketing content. Video content generates more engagement than other forms of digital content. Experts estimate that by the year 2018, video contents will take approximately 79% of the Internet.
Since videos have such a great impact online, it is imperative to know how to properly use videos to connect with your targeted audience. Here are some of the most popular video types you can create that will help increase the impact of your hotel online:
Virtual Tours
What better way is there to show off your hotel to than to show a video walk through of your hotel? Virtual tours allow your visitors to see your hotel live. Show them what it feels like to walk down your halls or by the pool. You can also show your viewers how it feels when they enter a room. Virtual tours make your guests feel like they are really in your hotel and feel comfortable, even before they get there.
Guest of the Month
Customers likes to feel appreciated. A great way to show your hotel concerns for your guests is to celebrate your guests. By having a “guest of the month” video, you can create a video shoot of your customers/guest saying nice things about their stay in your hotel. Alternatively, proving that you value your guests allows the viewer to know that the connection with your visitors is the most vital priority of your hotel.
User Content
Another way to show the connection of your hotel to your customers is by downloading the content by the user. Ask your guests to take videos of them enjoying and having fun at your hotel and put it on their social media. Once such videos are posted online, ask them to tag your hotel’s social media site so that you can rebroadcast it. When travellers see that others have a good time in your hotel, a positive image of your hotel is created in their minds.
Staff of the Week
Similar to the “Guest of the Month” video we talk about above, the “Staff of the Week” video adds a human element to your hotel. Potential clients can see that their hotel is alive and not just a building with rooms. Giving voice to your wonderful team puts a face to your hotel and gives your staff a platform to talk about how great your property is.
Local-Events
Most a times the largest circulation of your hotel is what is happening in the region. Whenever there are annual or monthly events in your area, hotel users can send a team to film themselves with a great time at these events. Whether it is a food festival, art event, farmers market, or a local concert, showing the great events in your area will surely attract interested customers to your hotel.
Hotel Facility and Amenity Updates
When something new comes to your hotel, promote it with the video. Who just renovated their rooms? Create a short video showing what the rooms look like new. Maybe your hotel has added new fitness equipment. A video that shows customers using such equipment can increase engagement with travellers who find important fitness.
If new foods are added to your menu, create a video in which the hotel chef explains their cooking methods. A sense of novelty always gives your hotel an edge over those who remain the same.
Your videos should tell a story about your hotel. Clients should be able to understand the culture, personality and goals of your hotel by watching a short clip. People who feel connected to your hotel are more likely to book a room.
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