Search engine optimization for hotel brands is undoubtedly competitive and requires the technical know how to rank well. Hoteliers who have successfully ranked their website top of search engine know how much impact search engine traffic.
On the other end of things, hoteliers who have had their website hammered by Google can testify to the consequence of getting penalized.
Below listed are 8 primary checklist for hotel website seo:
- Responsive web design: The new algorithm update from Google is hitting hard on websites with poor web design. It is important to have a responsive website design.
- Avoid Plagiarism: Sub-standard article contents and plagiarized contents will get your website in trouble. It is important to make sure all your contents are unique.
- Accurate keyword research: This is important for hotel websites as it allows you rank well on your local search engine. Google keyword planner is a good tool for this purpose.
- Add tags and Meta tags to your posts: Tags are the keywords added to every post and meta tag is a simple description of a particular content.
- Backlinks: These are links referring traffic to your websites from other websites and they can be done by making comments on other blogs relating to your niche, making guest post on other sites, through social media, with the use of great contents that will make people voluntarily place your link on other sites and so on.
- Mobile responsiveness: The web is increasingly becoming mobile dominated and there is need to have a mobile friendly design to rank well on search engines.
- Site map: your site map is what direct search engine bots on where to crawl on your website and it is important to have one.
- Website sylo structure: Arrangement of contents on your website, interlinking of contents into each other and knowing where to put forms and opt-ins are all part of your sylo structure which should be taken seriously.
To optimize a hotel booking web page for seo, a lot of effort has to be put in both off-page and on-page seo, which are strategic and requires technical know how of an seo company who know about marketing for hotel booking inside-out.
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